Friday, October 3, 2014

Robert's Letter to the Sonoma Board of Supervisors

Hello Board members,

I would like to offer you my observations when to counter VOTMA’s continued attempt to kill, or severely limit, the wine industry in Sonoma County

I would like to remind you of the Sonoma County General Plan adopted in 1968. That plan called for the eventual population of Kenwood to be 40,000 people and highway 12 to be a four lane separated highway. You can imagine how differently that environment would be if this plan had come to fruition. Sonoma Valley would have been housing from one ridge line to the other.

Why didn’t this happen? It didn’t happen because of the wine industry. It didn’t happen because the land kept being down zoned in favor of agriculture, thanks to the wisdom of your predecessors and the will of the people of Sonoma County. It didn’t happen because vineyards saved the land like no other sort of agriculture could afford to do. Wineries buy all those grapes grown by all those vineyards that saved us from all those houses and all those cars and all that pollution and all that water use. 40,000 people in Kenwood would have used a lot more water than the vineyards and wineries do. They would have generated much more traffic. You don’t have to be a genius to know this to be true.

Wineries must sell their wine directly to consumers to make ends meet. Speaking for Deerfield, when we sell wine through a distributor, who then sells it to a retailer to sell to the public we make 38% gross profit. When we sell it directly to consumers we make 72% gross profit. The difference makes the difference if we make money or loss money. These percentages are gross profit, not net. Last year we made less than 5% net profit, even with the sales directly to consumers. We alone, just one small winery, support incomes from as many as 30 vineyard owning families and more than a dozen families associated directly with the winery. We are green and clean and most of our land is open habitat. We are not alone in our local industry for this kind of responsibility. It is the general rule rather than the exception. Wineries are green, they don’t pollute and use little water, compared to housing or other industries. Vineyards produce oxygen and clean the air, like forests. Almost all the vineyards in Sonoma are now sustainably grown, a much higher ratio I am told than any other agricultural use or industry.

Sonoma County is a tourist Mecca, not just for the wines but everything else that this wonderful county offers, and looking at houses isn’t one of them. Would we want to trade all this for the alternative envisioned by your predecessors in 1968? I think not. I don’t know without looking it up how much revenue Sonoma County tourism adds to our local economy but I don’t think anything else comes close. I know you have those figures. The wine industry is a integral part of this success and an integral part in keeping agriculture the central theme of Sonoma County.

The county already limits events at wineries. The county already reviews and permits every winery and every tasting room. Caltrans and the county requires traffic studies and left turn lanes where they are necessary for wineries. The road improvements paid for by wineries benefits everyone, not just the wineries. The stop light at Madrone Road and Highway 12, paid for entirely by the Hamel Family Winery benefits everyone. In fact, if there was a winery being built at four corners, where we desperately need a stop light, a stop light would go in, paid for by the winery. Let’s let a winery go in on that corner so we can all benefit from a stop light there.

Don’t kill the golden goose. We have it better with the vineyards and wineries than almost any valley in the greater Bay Area. Don’t let the late comers organized by VOTMA, without anyone’s vote, sway you to believe that vineyards and wineries are a bad thing. Just bring up the General Plan of 1968 and decide which future is better.

Thank God for the wine industry. It saved Sonoma.



Tuesday, April 22, 2014

Earth Day 2014 - Checkerbloom Workday

For Earth Day, we headed out into the Kenwood Wetlands to lend a helping hand to the endangered Kenwood Marsh Checkerbloom.

The Kenwood Marsh Checkerbloom, Sidalcea Oregana, is a federally protected endangered species. It has been officially recognized to grow in only two places in the world, and the Kenwood Wetlands at Deerfield Ranch Winery is one of them. Our property is the only one with any type of conservation efforts underway.

Kate Symonds, of the Fish and Wildlife Service, has been guiding us on how best to protect the Checkerbloom for years. "The best way to protect these endangered plants is for the land owners to get involved," Kate said.

There are three colonies of the Checkerbloom plant in the wetlands. Two of them were native and a third colony was planted as part of the conservation efforts. Each of the colonies is protected by an enclosure to prevent people and animals from treading on them. It is striking how different each of the colonies are. Each of them required very different types of maintenance.

The first enclosure is in the middle of a low area where tall grass naturally grows. The ground is relatively dry compared to other parts of the marsh. For the workday, we needed to cut the tall grass away to allow more light on the Checkerbloom leaves and improve the chances of the seeds being spread. We had to be very careful to make sure that we didn't inadvertently clip the Checkerbloom itself as we gave the grass a haircut. We were working quietly and carefully for about 45 minutes when all of a sudden, with a great burst of feathers and wings, a duck erupted from the brush. A local volunteer correctly guessed that the duck had been silently guarding its eggs. Sure enough, we discovered 11 eggs in a beautiful nest. Not long after, we discovered a finch's nest as well. We continued our work, but left a large area around the nests undisturbed.

The second enclosure is very different, as it abuts the waterway that leads to the wetlands' vernal pond. It is very wet and the Checkerbloom is clustered on the only solid ground. There are the fewest Checkerblooms here but they are the largest. One impressive individual is massive compared to the rest. Here, the main task was to cut back the willow tree that was almost completely shading the Checkerblooms in the area. It was tricky to cut the branches while standing in the swampy marsh and extract them without the branches falling on the Checkerbloom, but we got the job done.

The third enclosure was totally overrun by the enormous nearby blackberry bush. You wouldn't even know there was Checkerbloom growing there at first sight. Very carefully, we snipped away the treacherous vines and disentangled them from the fragile stems of the Checkerbloom. When we were done we couldn't believe how many Checkerblooms were thriving under the brambles.

Happy Earth Day! If we all do our part, great things can be accomplished.

Click here to see photos from the Workday!

Wednesday, May 1, 2013

Robert Rex on the Winemaker's relationship with Growers

Deerfield Ranch Winemaker, Robert Rex, wrote this in response to a fan's questions about our grape sources:

Hello Mark,

We do have an estate wine. It is Estate organic Syrah. We have relationships (contracts and handshakes) with 29 Sonoma County vineyards, which allows us to choose wine from where they grow the best. Cabernet nor Pinot Noir would grow well on our property, too much soil for Cab, too hot for Pinot. I like Chardonnay from east facing slopes and Sangiovese and Cabernet from mountain tops. We get Old Vine Zin from Dry Creek Valley, the best place in the world in my opinion to grow Zinfandel. Pinot comes form the Sonoma Coast (Stage gulch district) Merlot comes from four different spots. Malbec and Syrah from the valley flow, which gives them more dark berry flavors. Many of our partnerships with these growers go back 20 to 30 years or more. As we grow we add new vineyards very carefully. It is as much about the relationships as it is the grapes. We, the grower and the winemaker, need to be on the same page.

One of my main jobs as the head winemaker is to take an active role in the decisions made in most of the vineyards, especially when to pick the fruit and often from which rows. It takes about five years to learn how to make the best wine from a given vineyard so the long term relationships are vital. It sort of like having estate vineyards but we didn’t have to shell out the millions to by them and farm them. I’d rather pay for this in the price of the grapes. You will find the vineyards listed on our labels, even often in the blends. This type of relationship is the most common in California, way more common than wineries who own all their own vines.

There are plenty of grapes grown. In fact the best grapes are grown by people who don’t make wine. They are both specialized crafts. The winemaker needs to spend a lot more time in the vineyard than does the grower in the winery. Today our vineyard crew is out taking suckers off the vines and making sure the cordons are tied to carry the coming weight. My friend is spraying our vineyard and another we lease (Petit Verdot, which could also be called “Estate” because we do the farming) with an organic mixture of mildew inhibitors. I, on the other had, worked on two wine blends this morning in anticipation of the next bottling in July. I also started our barrel program list so I can order barrels. This gives you some idea of the division of duties.

We own about 62 acres of land in Kenwood, both sides of the ridge where the winery is. We have planted only 7 acres. The rest, by design has been left as habitat. The land you see around the vineyards is wetlands and we are protecting and restoring it. We own the forest behind it. It is one of only about 10 places in the U.S. where sizeable wetlands meets a forest. This provides a very rich habitat for flora and fauna. We have many wild animals including a black bear (his habitat is from our forest to Sonoma Mountain, mountain lions, bob cats, foxes, fresh water otters (occasionally seen in the pond) and hundreds of other smaller species. If you were there this past weekend you might have seen the five baby Canada geese just hatched last week, cute as the dickens in their chartreuse green down. We would never consider cutting down the trees and filling in the wetlands to plant more grapes. We think it is important to protect what wild land there is left in Sonoma. It is one of the things that makes Sonoma County so special. There are plenty of great grapes grown by our friends, as our wines attest. Thanks for asking the question.

Regards, Robert

Friday, October 26, 2012

Deerfield Ranch Winery Sets the Standard for Clean Wine

There is a growing demand for Organic, Biodynamic and Sustainable wine. Last year, the food industry grew 1 percent, while the organic food industry grew 8 percent. Consumers want food and wine made without using synthetic chemicals such as pesticides, growth hormones and other additives. Wine consumers want wine made using farming practices that support a self-sufficient and healthy ecosystem – benefitting the environment. These biodynamic practices follow principles such as crop rotation, composting, homeopathic fertilizers and animal life.  As a result of the increased demand for these two production processes, came official certification and labeling standards that had to be met by producers in order to label their wine ‘Organic’ or ‘Biodynamic’. The USDA sets the standards for which wineries can label their wine ‘Organic’. Strict guidelines must be followed such as not using any of the chemicals on the ‘Prohibited Substance’ list and undergoing periodic inspections before a winery can label their wine as ‘Organic’. The Demeter Association grants biodynamic certification for wine. This association requires wineries that place the Demeter Wine stamp of approval on their bottles to adhere to requirements such as agronomic guidelines, livestock guidelines, post-harvest handling and processing procedures. In order to be a certified organic winery, the winery must adhere to the California Certified Organic Farmers (CCOF) guidelines and undergo annual inspections by the CCOF. Deerfield Ranch Winery has been a certified organic winery for four years now.

There also exists a demand for wine that has low histamines and sulfites. More and more people are realizing that the reason they get negative reactions to wine such as headaches, redness in the face and other allergic reactions is because of winemaking practices. Robert Rex, winemaker for Deerfield Ranch Winery, has been making Clean Wine for thirty-years and has established the standard in the wine industry for producing low histamine, low sulfite wine. PJ, Robert’s wife, is allergic to sulfites and gets red wine headaches. Robert, a chemist, was determined to make wine PJ could drink – with his chemistry education and over 40 years of winemaking experience Robert Rex sets the standard for clean wine making, and yes, PJ can drink Robert’s wine.

Friday, September 21, 2012

Clean Wine Story

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For those of you who haven’t heard the Deerfield story, PJ Rex came from Iowa to California to go to school and meet a California boy. At Berkeley, she met Robert, who said he was from L.A ( Osage, Iowa actually). Robert kept PJ’s Alfa Romeo running (takes an Italian) and as a thank you, PJ gave him a winemaking kit. Robert is a chemist by training, chef by avocation and artist by nature. PJ says a winemaking kit was the perfect gift for Robert... It proved to be more than that when Robert won Best of Show in the California State Fair for his 1972 Zinfandel, his first wine.

The irony behind PJ giving Robert a winemaking kit is that she is extremely allergic to many of the by-products created during the winemaking process and in fact, can’t drink most wine. With the public accolades reinforcing Roberts confidence in his winemaking, Robert now had another goal in mind - he was determined to make wine PJ could drink. Through trial and error, his knowledge of chemistry and his passion to not cut corners in the winemaking process - the concept of clean wine was born. Robert began producing wine that the “canary (PJ) in the (23,000 square foot) cave” could drink.

Today, hundreds of Deerfield Ranch Winery fans are able to drink Deerfield wine without the negative reactions they get from other wines. What started as a token of gratitude has evolved into a concept that we are passionate about sharing with the world. Help us spread the clean wine message and share with friends that can’t drink wine at all or drink wine but get reactions to the sulfites or histamines that there is clean wine - Deerfield wines. Tell your friends, family, co-workers and fellow wine enthusiasts that a movement has begun. Join the clean wine movement! Drink Deerfield and discover the difference.

P.S. PJ is still driving the Alfa Romeo... and finally got her own label!

So, What exactly is clean wine and what techniques do we use to make it? Find out here -

Thursday, September 6, 2012

Robert Rex's Brain Child - the @Wine

When texting doesn’t fit the bill, when real face time is what you need- this wine is where it’s @”. The @wine, a by-the-glass wine that exceeds all expectations is Robert Rex’s, the Winemaker at Deerfield Ranch Winery, brain child. By merging the social, dynamic, interactive form of the internet with the inherently social characteristic of wine – a new brand with a meaning is born - the @wine.

Robert Rex has been making wine at Deerfield Ranch Winery in Sonoma County for over thirty years. Robert says “winemaking is 60% cooking and 40% chemistry”. A Chemistry major from UC Berkeley and a decorated Master Chef, Robert blends his hobby and vocation to produce some of the best wine in the World – as evidenced by over 250 wine awards. Yet, Robert wanted something more – he wanted a wine for every occasion, an everyday wine you could be proud to serve your friends. By using the relationships he had created over the years as a winemaker for Deerfield, Robert put together a lineup of the four most popular varietals in the world - Chardonnay, Pinot Noir, Merlot and Cabernet, from appellations and vineyards famous for their respective varietals. There is a Chardonnay from Santa Maria and Napa, reflecting the difference in terrior. The @ Merlot from Mendicino is the perfect BBQ wine and Pinot Noir from the Edna Valley on the Central Coast where ocean breeze and mild summers produce award winning Pinots. Finally, the Cabernet is from the Sonoma Valley where elegant cabs are produced. The @wine comes in screw top bottle for easy access and no planning needed when the time is right to open a bottle. The varietal is largely displayed on the front of the bottle in bright, lively colors that are easy to associate with each varietal, producing a package that is eye catching and friendly. The concept of the @wine is to introduce and educate people about wine and the lifestyle associated with wine. Creating a label and wine brand that is recognizable and fun, not intimidating. “Over delivers” is key to the @wine philosophy. There is an increasing interest in wine in today’s culture and Robert strives to educate and inform this growing audience of wine drinkers with the @wine and give his Deerfield fans an everyday wine for every occasion. Unlike some wines that scream “wine snob” and “exclusive”, the @wine appeals to people that just enjoy wine. The @wine team asks new, interested wine drinkers to pick a wine or two – go to the @wine website and we will give you a recipe for the perfect pairing and a shopping list with instructions on how to impress your friends – welcome to the wine world.

This doesn’t mean that the @wine is just for new wine drinkers though. The wine has an excellent price to value ratio that everyone can appreciate. We know the $125 bottle of DRX gets tucked away for a special occasion. Sometimes, however, you just need to entertain some guests with a nice, reasonably priced bottle of good wine that will be appreciated by all. That’s where the @wine comes in.

Deerfield’s sister winery, the @winery, is located at the Family Wineries Tasting Room at 9380 Sonoma Highway in Kenwood, CA. There is an elegant, spacious, beautiful back yard that is the perfect spot for a picnic or outing with a friend. Come by the Deerfield Ranch Winery tasting room in our 23,000 square foot cave and we will give you and a friend an @wine 2 for 1 tasting card. We will also order a picnic lunch for you and your friends to be delivered to the family wineries tasting room - which should definitely be your next stop!

Wednesday, August 8, 2012

Zinfandel Advocates and Producers Tasting

Fruity. Spicy. Powerful.”, were the words heard around the Deerfield table at the 2012 Zinfandel Advocates and Producers (ZAP) Tasting, as Winemaker Robert Rex quickly filled the glasses of the boisterous Zin-thusiasts. These adjectives, used by Winemaker Robert Rex, describe the varietal that Deerfield Ranch Winery is increasingly becoming known for “Zinfandel”. The wines Robert was describing were the “fruity” 2007 Sonoma Valley Zinfandel, the “spicy” 2008 White Perry Zinfandel and the “powerful” 2007 Dry Creek Valley Old Vine Zinfandel.  As Robert Rex explains it, “We’ve learned more from making Zinfandel than any other wine.” The challenges brought on by the Old Vine Zinfandel have called for new techniques to be created and old ones to be honed. With this experience, the other Zinfandels have become more balanced, better tasting and more intriguing over time. Our Zinfandels were once again received positively by the tasters at this years ZAP event. It became common-place at the Deerfield booth to hear, “This is the best Zinfandel I’ve tasted today”. With over 200 wineries present, this was quite the compliment. So what exactly has made Deerfield ‘Famous for our Zinfandel’?

If accolades determine what is ‘famous’, then this is part of the answer. Deerfield has received various awards for Zinfandels over the years. For 12 out of the past 15 years we have recieved 90 - 95 Points in the Wine Enthusiast for our Old Vine Zinfandels. The current release 2007 Sonoma Valley Zinfandel and the 2007 Dry Creek Valley Old Vine Zinfandel won Gold medals in this year’s Sonoma County Harvest Fair. Other recent reviews and awards for Deerfield Zinfandels include: Best Pick in blind tasting by the Tennessean Magazine and silver in the 2010 SF Chronicle Wine Competition for the 2006 Old Vine Zinfandel; Best Red Wine in the 2010 Winefest in Edmonton, Canada and Wine of the Show in the Rocky Mountain Food and Wine Festival for the 2005 Old Vine Zinfandel. These awards are definitely appreciated and something the Deerfield family is proud of - but as Robert Rex says “ We are not in the business of accumulating awards”. There is more to what makes Deerfield Zinfandels both spectacular and special. Just look at the history.

The first Zinfandel in America was planted in Sonoma Valley in 1850, the White Perry Vineyard is on the very same property as the first Zinfandel Vineyard. The Deerfield 2007 Sonoma Valley Zinfandel has 38% of its grapes from the White Perry Vineyard. The rest of the fruit is from the Los Chamizal Vineyard which is a stones throw from the first planting. This heritage brings an abundance of quintessential Zinfandel flavors such as dark berry fruit and white pepper. As Robert puts it, “If you want to know what Zinfandel should taste like, this is it.” Our Old Vine Zinfandel comes from vines that have been producing grapes for 125 years. We have been making wine from these vines for over 30 years. This powerful Old Vine Zinfandel is a challenge to produce. The vines don’t ripening evenly, the grapes lack sufficient nutrients for the yeast and high alcohol causing the fermentation to stop or stick before all the sugar is converted. These problems have taught us how to make great Zinfandel. As you can see, Deerfield Zinfandels have a rich and rare history to back them up. This history brings along with it characteristics that make the wine very special.

The positive reviews, top awards and rich history Deerfield Zinfandel carries with it are merely additions to what makes all Deerfield wines what they are. Our motto at Deerfield is “Taste The Passion”. We use the best barrels and grapes that come from growers that are just as dedicated as us, we triple hand-sort the grapes, use the most gentle production techniques, experiment with the latest ideas while operating from the foundation of tradition. The wines are lovely in appearance, fruity in the nose, balanced and delicious. Deerfield wines are also clean, meaning they have very low histamines and sulfite levels so that they produce no headaches or allergic reactions. Essentially, Deerfield Zinfandels are spectacular Deerfield representatives, but try them all!