When texting doesn’t fit the bill, when real face time is
what you need- this wine is where it’s @”. The @wine, a by-the-glass wine that
exceeds all expectations is Robert Rex’s, the Winemaker at Deerfield Ranch Winery,
brain child. By merging the social, dynamic, interactive form of the internet
with the inherently social characteristic of wine – a new brand with a meaning
is born - the @wine.
Robert Rex has been making wine at Deerfield Ranch Winery in
Sonoma County for over thirty years. Robert says “winemaking is 60% cooking and
40% chemistry”. A Chemistry major from UC Berkeley and a decorated Master Chef,
Robert blends his hobby and vocation to produce some of the best wine in the
World – as evidenced by over 250 wine
awards. Yet, Robert wanted something more – he wanted a wine for every occasion,
an everyday wine you could be proud to serve your friends. By using the
relationships he had created over the years as a winemaker for Deerfield, Robert
put together a lineup of the four most popular varietals in the world - Chardonnay,
Pinot Noir, Merlot and Cabernet, from appellations and vineyards famous for
their respective varietals. There is a Chardonnay from Santa Maria and Napa,
reflecting the difference in terrior. The @ Merlot from Mendicino is the
perfect BBQ wine and Pinot Noir from the Edna Valley on the Central Coast where
ocean breeze and mild summers produce award winning Pinots. Finally, the Cabernet is from
the Sonoma Valley where elegant cabs are produced. The @wine comes in screw top
bottle for easy access and no planning needed when the time is right to open a
bottle. The varietal is largely displayed on the front of the bottle in bright,
lively colors that are easy to associate with each varietal, producing a
package that is eye catching and friendly. The concept of the @wine is to
introduce and educate people about wine and the lifestyle associated with wine.
Creating a label and wine brand that is recognizable and fun, not intimidating.
“Over delivers” is key to the @wine philosophy. There is an increasing interest
in wine in today’s culture and Robert strives to educate and inform this
growing audience of wine drinkers with the @wine and give his Deerfield fans an
everyday wine for every occasion. Unlike some wines that scream “wine snob” and
“exclusive”, the @wine appeals to people that just enjoy wine. The @wine team
asks new, interested wine drinkers to pick a wine or two – go to the @wine
website and we will give you a recipe for the perfect pairing and a shopping
list with instructions on how to impress your friends – welcome to the wine
world.
This doesn’t mean that the @wine is just for new wine
drinkers though. The wine has an excellent price to value ratio that everyone
can appreciate. We know the $125 bottle of DRX gets tucked away for a special occasion.
Sometimes, however, you just need to entertain some guests with a nice,
reasonably priced bottle of good wine that will be appreciated by all. That’s where
the @wine comes in.
Deerfield’s sister winery, the @winery, is located at the
Family Wineries Tasting Room at 9380 Sonoma Highway in Kenwood, CA. There is an
elegant, spacious, beautiful back yard that is the perfect spot for a picnic or
outing with a friend. Come by the Deerfield Ranch Winery tasting room in our
23,000 square foot cave and we will give you and a friend an @wine 2 for 1
tasting card. We will also order a picnic lunch for you and your friends to be
delivered to the family wineries tasting room - which should definitely be your
next stop!
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